Duska Franic , Ph.D.
Clinical and Administrative Pharmacy
Phone: (706) 542-1132
dfranic@mail.rx.uga.edu

My research program focus lies in patient reported outcomes (PROs) including quality of life, contingent valuation of willingness to pay studies. My research interest initiated with patient outcomes in pharmaceutical care utilizing survey research design. This has expanded to include behavioral decision making in addition to quality of life. Although there is no consensus on how to measure quality of life or even define it, improving the quality of life of all Americans has been integrated into mission statement of Healthy People 2010. My research has focused on methodological issues surrounding various methods of patient preference measurement (or quality of life) including psychometric and non-psychometric, or welfare based approaches, with an emphasis on policy decision making.